Electricity should not feel like rent forever.
With solar, you make an investment in equipment that produces real kilowatt-hours on your own property. Once your system is installed, the solar kWh it makes are not purchased from the utility. They are produced by you, used by you, and kept by you.
That is the idea behind 0Solar: not a gimmick, not a “free solar” sales pitch, but a clear goal — produce your own power and keep the value.